PEST分析的内容

PEST分析包括以下四个方面。（1） 政治环境政治环境（Political Factors） 包括一个国家的社会制度、政府的政策、政策和法律。不同的国家有不同的社会性质，不同的社会制度对组织活动有不同的限制和要求。（2） 经济环境（Economic Factors） 主要包括宏观经济环境和微观经济环境两个方面的内容，具体如图1-1所示。图1-1 经济环境的两大内容(3) 社会文化环境社会文化环境环境环境社会文化环境环境环文化环境环境环文化环境环文化环境环境环文化环境环境环文化环境环文化环境环境环文化环文环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环环（Sociocultural Factors） 包括居民教育水平、文化水平、宗教信仰、习俗、审美观、价值观等。①文化水平会影响居民的需求水平。②宗教信仰和习俗将禁止或抵制某些活动。③价值观会影响居民对组织目标、活动和组织本身的认可。④审美观点会影响人们对组织活动的内容、方式和结果的态度。（4） 技术环境（Technological Factors） 除了包括企业所处领域的活动直接相关的技术手段的发展变化外，还包括以下内容。①国家重点投资和支持科技发展。②该领域的技术发展动态和研发费用总额。③技术转移和技术商业化速度。④专利及其保护等。